top of page

The Best New Home Selling Service in Wisconsin

Transparent, Fiduciary, Value-First Real Estate Services 

Real Estate Brokerage Services

With recently enacted Act 69, Wisconsin has changed its real estate laws to give home-buyers more control over how they are represented and how services are paid.

 

Houses100, LLC takes advantage of this by providing fee-based buyer representation aligned with this updated legal framework.  Our focus is on professional property valuation, cost transparency, and fee-based modular brokerage services.

As brokers we uphold strict fiduciary duties and as State certified real estate appraisers we abide by the Uniform Standards of Professional Appraisal Practice (USPAP).

 

We are pioneers of fee-based buyer agency and we are eager to show you how exclusive fiduciary representation is a less costly but remarkably more effective way to buy a home.

 

For home sellers our motto is "We Know the House, We Show the House."  Unlike other commissioned-brokers, we don't outsource our showings to uninformed buyer agents.  We show your house to interested buyers regardless of whether they have an agent or not.  You should not have to pay additional commissions to have your house shown.  You are paying us to sell your house so that's what we do. We provide a prepared, informed and strategically guided showing of your property.  We know first-hand how buyers are responding to your listing and can give you feedback accordingly. Finally, you won't have to pay a buyer agent's commission since we do the property showings, not the buyer agent.

 

This new service can effectively cut your commissions nearly in half with better results and a faster sale.

 

Read Our White Paper

2025 Wisconsin Act 69: the Most Consequential Affordable Housing Legislation of the 21st Century

Understand Our Buyer Agency System

When purchasing a new home you want an agent that will do everything in their power to represent your interests and negotiate on your behald. You want an agent that is a fiduciary who upholds the four pillars of fiduciary duty: Loyalty, Care, Disclosure, Confidentiality.  You can only get a true fiduciary relationship with your buyer agent if your agent is compensated on a fee-only basis.  Commission-based agents cannot give you economic loyalty because they make more if you pay more, if you buy faster, or if there is a higher commission.   

bottom of page